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"A Fitbit for your brain to

combat chronic stress."

"The more you talk to a therapist,

the more they understand you.

The same goes for AWEAR itself."

"AWEAR: Whoop

For Your Brain."

From our channel

From an idea to Times Square.

We took AWEAR from a research bench to a billboard in the heart of New York City, a milestone in our mission to bring brain sensing into everyday life.

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From an idea to a Times Square billboard 🗽 - YouTube

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From an idea to a Times Square billboard 🗽 AWEAR

AWEAR28 subscribers

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\ \ Jul 5, 2026 AWEAR Featured in Times Square \ \ AWEAR lit up a billboard in the heart of Times Square, one of the world's most iconic landmarks, recognizing our mission to...\ \ Read →](https://aweartech.com/blogs/news/awear-featured-in-times-square) \ \ Jun 17, 2026 · Press Stress-reducing device AWEAR gives you a calm score. Would you try? \ \ USA Today spotlights AWEAR, the research-grade ear-EEG wearable that reads your brain in real time and turns it into a live calm score to help you manage stress.\ \ Read on USA Today →](https://www.usatoday.com/story/life/health-wellness/2026/06/17/stress-reducing-device-awear/90100950007/) \ \ Jun 10, 2026 · awear-labs AWEAR Labs: Continuous Real-World EEG Data for Research & Neurotech \ \ AWEAR Labs is a research and developer platform for continuous, real-world EEG data collection. Built around AWEAR's ear-EEG wearable with REST API...\ \ Read →](https://aweartech.com/blogs/news/awear-labs-launch) \ \ Dec 28, 2025 AWEAR Featured in TechCrunch’s Top Health & Wellness Startups \ \ AWEAR has been featured in TechCrunch’s roundup of the top health and wellness startups from the 2025 Disrupt Startup Battlefield\ \ Read →](https://aweartech.com/blogs/news/awear-featured-in-techcrunch-s-top-health-wellness-startups) \ \ Dec 5, 2025 TechCrunch Highlights AWEAR as a “Fitbit for Your Brain” \ \ AWEAR was featured in TechCrunch, highlighting our brain-based wearable technology and how we’re building new tools to support everyday emotional awareness and...\ \ Read →](https://aweartech.com/blogs/news/techcrunch-highlights-awear-as-a-fitbit-for-your-brain) \ \ Nov 7, 2025 AWEAR Wins Best Stage Pitch for Health at TechCrunch Disrupt 2025 \ \ AWEAR was recognized at TechCrunch Disrupt 2025, where we won the Best Health Category Showcase Stage Pitch as part of the Startup...\ \ Read →](https://aweartech.com/blogs/news/awear-wins-best-stage-pitch-for-health-at-techcrunch-disrupt-2025) \ \ Aug 27, 2025 AWEAR Selected for TechCrunch Startup Battlefield 200 \ \ We’re excited to share that AWEAR has been selected for TechCrunch’s 2025 Startup Battlefield 200, a curated list of the most promising...\ \ Read →](https://aweartech.com/blogs/news/awear-selected-for-techcrunch-startup-battlefield-200) \ \ Jan 29, 2025 Emotional AWEARness quiz \ \ Most people think they’re emotionally aware when they’re not. Actually, research suggests that 36% of people struggle to even recognize their emotions.We...\ \ Read →](https://aweartech.com/blogs/news/emotional-awearness-quiz) \ \ Nov 12, 2024 Stress and the Brain: Identifying, Managing, and Protecting Your Mental Health \ \ Learning to identify early signs of stress and understanding the physical toll of chronic stress are essential for effective stress management. \ \ Read →](https://aweartech.com/blogs/news/stress-and-the-brain-identifying-managing-and-protecting-your-mental-health) \ \ Sep 13, 2024 10 Ways to Regulate Your Nervous System in Under 10 Minutes \ \ In today’s fast-paced world, managing stress and maintaining a balanced nervous system is crucial for overall well-being. Fortunately, you don’t need hours...\ \ Read →](https://aweartech.com/blogs/news/10-ways-to-regulate-your-nervous-system-in-under-10-minutes) \ \ Aug 25, 2024 How Meditation Shapes the Brain: Benefits and EEG Insights. \ \ Meditation is a stillness practice that varies in technique, but those who practice strive to achieve an increased feeling of calmness and...\ \ Read →](https://aweartech.com/blogs/news/how-meditation-shapes-the-brain-benefits-and-eeg-insights) \ \ Aug 22, 2024 Round Two Podcast - Mental wellness and stress management with AWEAR \ \ In the latest episode of the Round Two Podcast, our co-founders, Antonio Forenza and Alejandra Guillén, share the vision behind AWEAR and...\ \ Read →](https://aweartech.com/blogs/news/round-two-podcast-mental-wellness-and-stress-management-with-awear) \ \ Aug 7, 2024 Brain fog challenges my performance. Stress management and lifestyle are key \ \ Have you ever encountered difficulties in concentration and memory, such as struggling to recall important information or events? Is this impacting your...\ \ Read →](https://aweartech.com/blogs/news/brain-fog-challenges-my-performance-stress-management-and-lifestyle-are-key) \ \ Jul 15, 2024 The Role of EEG in Stress Monitoring and Emotional Regulation \ \ Emotional regulation refers to our ability to manage and respond to our emotional experiences in a healthy and adaptive way. It encompasses...\ \ Read →](https://aweartech.com/blogs/news/the-role-of-eeg-in-stress-monitoring-and-emotional-regulation) \ \ May 28, 2024 Neurofeedback in the process of self-regulation \ \ Neurofeedback is non-medicated, non-invasive, direct training of brain function, by which the brain learns to function more efficiently.  Think of it as...\ \ Read →](https://aweartech.com/blogs/news/neurofeedback-in-the-process-of-self-regulation) \ \ May 2, 2024 EEG in the monitoring of emotions \ \ Mental alertness refers to the brain's level of responsiveness and readiness to engage with external stimuli. It's a state where the brain...\ \ Read →](https://aweartech.com/blogs/news/eeg-in-the-monitoring-of-emotions) \ \ May 2, 2024 The Study of Awe through EEG \ \ Awe is a powerful emotion characterized by a sense of wonder, reverence, and sometimes even fear in response to something grand, beautiful,...\ \ Read →](https://aweartech.com/blogs/news/the-study-of-awe-through-eeg)

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Awear US

AWEAR Beta - iOS only

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